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Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.
Facebook Conversion Tracking
Conversion tracking functionality from Facebook, allows a user to track advertisement clicks
Information on controlling and deleting cookies, including on a wide variety of browsers, is also available at allaboutcookies.org